The Art of Presenting

Written by Destiny Wagner

May 8, 2023

Using Colors and Fonts Like a Pro

Are you tired of creating lackluster presentations for your students? Do you want to engage and inspire them with visual aids that help them retain information? As educators, we know that effective communication is essential to promoting student learning and success. That’s why it’s important to consider the design and delivery of your presentations to ensure they are engaging and effective. One way to elevate your presentations is by using fonts and colors to create a visually appealing and consistent brand identity.  (Want to skip to the tech tools?  Click here to jump to the list).  

What is brand identity and why should it matter?

Brand consistency is important for educators because it helps to establish credibility and professionalism. A consistent brand identity makes your presentations easily recognizable and reinforces your expertise in the eyes of your students. By consistently using the same colors, fonts, and visual elements throughout your presentations, you can build a KLT (Know, Like, and Trust) factor with your audience, creating buy-in from your students to follow through with assignments and other requirements. This, in turn, can create a stronger sense of trust and engagement with your students, leading to better academic outcomes.

General tips for finding your unique brand

When it comes to using fonts and colors in your presentations, less is often more. Stick to no more than three fonts (one for headings, one for subheadings, and one for body text) to keep your presentation looking clean and professional. Similarly, limit yourself to three main colors and three accent colors to ensure that your presentation is visually consistent and not overwhelming. It’s also helpful to create a slide or note with your chosen fonts (including headings and body) and colors (including hex codes) so that you can easily refer to them throughout the presentation.

Using Fonts and Colors Effectively

Fonts and colors play a significant role in creating an effective presentation. The right combination can help to convey your message and engage your audience. When choosing fonts, opt for those that are easy to read and complement the message of your presentation. Consider the tone you want to convey and choose fonts accordingly. For example, serif fonts are often considered more traditional and formal, while sans-serif fonts are more modern and casual. 

Similarly, colors can affect the mood of your presentation and impact your audience’s perception of your content. Use colors that complement your brand and the message you want to convey. Consider using color to highlight important information or create contrast between different elements of your presentation. By using fonts and colors effectively, you can create a more engaging and impactful presentation for your students.

Things to consider:  Be careful with your font selection and Be aware colorblind people exist 

The right font can convey a sense of professionalism and credibility, while the wrong font can make your presentation look amateurish or hard to read. Choosing a font that is easy to read and complements the message of your presentation is crucial for ensuring that your audience can engage with the information you’re sharing.  Also think about the readability factor.  

As for choosing colors, avoid using color as the only means of conveying important information. Instead, use text or other visual cues in addition to color to ensure that your message is clear to everyone. You can also use high contrast between colors to make it easier for people with color blindness to distinguish between different elements. While contrasting colors are important, they shouldn’t be harsh or violent. Consider using colors that are easily distinguishable, such as blue and yellow, rather than colors that are easily confused, like red and green.  The picture below shows what NOT to do.

In addition to these practical considerations, using colors and fonts effectively can also make your presentation more engaging and memorable. By using color and font styles that are visually appealing and consistent throughout your presentation, you can create a more cohesive and impactful message.

Some of our favorite tools

When it comes to creating impactful presentations, the right color palettes and fonts can make all the difference. Luckily, there are plenty of tools available to help you create beautiful and engaging slides. Here are some of the best tools to consider:

  1. Coolors.co – This website allows you to generate color palettes in seconds. Simply select a base color and let the tool do the rest, providing you with a range of complementary colors that will help your presentations pop.
  2. ColorPick Eyedropper – This Chrome extension lets you select colors from any website with ease. The zoomed eyedropper and color picker make it simple to choose the perfect shade for your slides.
  3. Wordmark – With this tool, you can view words and phrases in multiple fonts at the same time. This is a great way to test out different font styles and find the perfect one for your presentation.
  4. ColorZilla – This Chrome extension is a comprehensive tool for all things color. It includes an advanced eyedropper, color picker, and gradient generator, among other features.
  5. Color enhancer – For those who are partially color-blind, this customizable color filter can help improve color perception on webpages.
  6. Gradients – Uigradients.com offers a range of gradient options for adding depth and interest to your presentations.
  7. Font Finder – This Chrome extension analyzes font, color, and size on any webpage, making it easy to identify the perfect font for your presentation.
  8. What font – This Chrome extension helps you identify fonts on a webpage, including size, color, and more. This is especially helpful when you come across a font you love and want to use in your own presentation.
  9. Cool Text Graphics and Logo Generator – This tool allows you to create custom text graphics and logos that are sure to make your presentations stand out.
  10. ?? – Round out our Top 10 by telling us your favorite tool in the comments.

Summary

With these tools in your arsenal, you’ll be able to create stunning presentations that engage and impress your audience. Remember to use color and font styles intentionally, keeping in mind the message you want to convey and the emotions you want to evoke.

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